SELF-MADE: A DIGITAL MARKETING CLASS Excited to share that I recently launched my first online digital marketing class. Over the span of seven weeks in April and May, I led 35 students through a 7-lesson curriculum live over Zoom. And now, anyone can access the class online to learn at their own pace. Featuring nine hours of video instruction and…
I worked with my former team at the Aldrin Family Foundation to help produce The People’s Moon—an Apollo 11 Moon Landing 50th Anniversary Times Square event scheduled that happened on July 20, 2019. Apollo 50th Times Square Takeover THE PEOPLE’S MOON A giant mosaic was created from photos and videos submitted by people from all over the world under the hashtag #MYGIANTLEAP — The…
This post first appeared on the PMG blog. Just back from HubSpot’s 2018 INBOUND conference in Boston and excited to share some of the top takeaways from this year’s keynotes and breakout sessions. From HubSpot revealing its shift away from the sales funnel to the flywheel, and words of wisdom from Deepak Chopra and Beth Comstock, to…
Thank you to SnapApp for including me in their latest expert roundup around the topic of how to connect the dots between Sales and Marketing teams. I was asked to list my top tip for B2B companies struggling to align their sales and marketing teams. “B2B companies struggling to align their sales and marketing teams can benefit from…
Thank you to the SnapApp team for including me in their latest roundup blog post 42 Experts Explain How to Get Better Qualified Leads with Interactive Content. [excerpt] 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent…
Best Practices for B2B Influencer Marketing When kicking off influencer marketing programs on the B2B side, I’ve found the following approaches to work best. By sticking to these best practices, I’ve been able to help my clients build authentic relationships with thought leaders in their space while developing brand new content distribution paths. Don’t get me wrong, traditional public…
This post first appeared on SnapApp. It’s time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep…
At the Digiday Agency Summit in Phoenix this week, agency executives from across the country came together to share our challenges as well as the internal agency processes and cultural shifts that are proving successful for our individual agencies.
